Why Frequency Matters
Wash too often and you strip lipids; too infrequently and you trap sweat, oil, and styling residue. Use this baseline and adjust ±1 day as your scalp tells you.
Fine or Oily / Daily Workouts
- Frequency: Daily or every other day
- How: Lightweight, sulfate-free cleanse; conditioner only mid-lengths to ends
- Shop: Professional Shampoos (balancing/volumizing) + Light Conditioners
Medium / Straight or Wavy
- Frequency: Every 2–3 days
- How: Focus on scalp massage, hydrate lengths, finish with a lightweight leave-in
- Shop: Hydrating Conditioners + Purifier Micelar 12-in-1
Coarse, Curly, or Coily
- Frequency: 1–2× per week
- How: Gentle cleanse or co-wash, deep moisture, scalp massage, low heat
- Shop: Rich Conditioners + Multi-Benefit Leave-In
Color-Treated or Damaged
- Frequency: Every 2–3 days (stretch when possible)
- How: Pair a repair shampoo with a strengthening/softening conditioner; finish with protective serum
- Shop: K. Fiber Shampoo Reestruturador, K. Fiber Conditioner, K. Fiber Reparador Essencial
Signs You’re Over- or Under-Washing
- Over-washing: Tight scalp, tangly lengths, dull ends → add leave-in, extend wash day.
- Under-washing: Flat roots, itchy scalp, greasy mid-day → clarify, then hydrate lengths.
- Shop: Clarifying/Detox Shampoos (use 1× weekly), Repair Treatments for balance.
Routine Builder (Easy Internal Links)
- Starter sets by need: Repair Duo, Hydration Duo, or Color Care Trio.
- Add-ons: Purifier Micelar 12-in-1 for between-wash refresh; Serum to seal ends.
Find your cadence—shop Shampoos, Conditioners, and Leave-Ins tuned to your texture and lifestyle.

